Google has recently rolled out some handy new features to make your travel hassle-free, especially during COVID-19. Google’s travel page is getting a new dedicated Explore tab that shows additional information to help plan trips. These will give users travel insights that will help them understand the inclination of travelers to certain places compared to before.
Below is the list of features and updates that comes with the new Google tools-
1. Destination Insights
It assists clients with understanding the objective that travellers are generally keen on knowing. It is not simply restricted to one nation since there are several travellers from different places too. It will help them map out explicit courses and help with narrowing down the preferred size for all types of travellers.
2. Hotel Insights
It is applicable for hotels of all shapes and sizes, especially small and independent hotels. For example, we selected Andaman and Nicobar randomly on the tool, which showed the year-over-year change, which saw a decrease this year.
Also, it showed that people interested in visiting the island outside India are from the United States. It will help the travel industry focus on their resources to stand out online, and they will also understand their target audience. They can also bring changes in the services they offer for national/international clients that will be more personalized.
It may take a long time to get it back to the same numbers since older people are not able to travel to religious destinations as they have a greater risk of contracting the virus. However, the situation is expected to get better as people working from home look for a getaway. In India, Maldives is the most searched travel destination since October 2020. The top five places also include Chandigarh, Bagdogra, Dehradun, and Tirupati.
On the other hand, hotel insights unveiled that it was not Goa as a state which was “the highest search interest for places to stay”. It was Maharashtra, followed by Karnataka, Tamil Nadu, Delhi, and Gujarat. There is also a Travel Analytics Centre in Google’s kit that will further help people in the travelling industry analyze data and make changes accordingly.
3. Google travel analytics centre
Our Travel Analytics Center provides our partners with performance and demand metrics through a user-friendly web portal. As a partner, you have safe access to service analytics that can help improve operations and empower strategic decision-making.
In the Travel Analytics Centre, you can find:
- Travel Demand Insights
Get current and future insights and trends on travel demand and destination popularity.
- Marketing Performance
If you are a Google Ads air partner, you can find campaign benchmark metrics for your origin and destination markets. If you are a Google Hotel partner, get performance insights through hotelcenter.google.com.
- Google Flights Performance
If you are a Google Flights Search or Enterprise partner, you can monitor your services on these platforms. If you cannot access the Travel Analytics Center, contact your Google representative.
4. UNWTO & Google Acceleration programme
The third Acceleration Programme took place on 8 June 2021, shifting its focus to Croatia, Greece, Portugal, and Italy. The Covid-19 pandemic has made it clear that the effective mastering of online tools can no longer be postponed. In an increasingly dynamic and ever-changing environment, digital skills prove essential in helping countries to recover more quickly and more sustainably.
That is why the World Tourism Organization (UNWTO) and Google are developing a series of online Acceleration Programmes. It is made for our Member States’ tourism ministers, their teams, top travel associations, tourism boards, and Destination Marketing Organizations to foster innovation and digital transformation for better tourism planning.
Focusing on three main areas, participants will gain first-hand access to UNWTO and Google’s insights of the tourism sector as well as develop new strategies through digital skills & data insights for a more sustainable recovery.
- New insights into the travel industry
- Developing digital skills
- Industry case studies of digital innovation
As we join efforts to restart tourism and foster global recovery, now is the time to build up strategic skills to enhance tourism’s capacity to generate better opportunities. We are confident that we can work together to accelerate the power of tourism, adapt and thrive in the new environment to drive sustainable growth for millions across the globe.
5. Safety updates and information
Google has also added new travel apparatuses to its web search tool that show COVID-19 related warnings for your objective. Google says there has been an expansion in search terms among clients like travel limitation and where to travel, which is why these new instruments are incorporated. Google has additionally made a few updates to Google Maps on the work area to assist with trip arranging.
Google helps with the new travel apparatuses for clients who are arranging trips. It expresses that with antibodies opening up, there has been an expansion in search terms like travel limitations by country and where to travel. To help these new travellers, Google’s new travel devices will currently show COVID-19 related tourism warnings or dangers regardless of whether the objective requires isolation upon appearance or explorers should confirm immunization.
Travellers can get told through email about tourism warnings or limitation refreshes. It will advise you if the limitations are lifted or diminished. This component is accessible in the US.
Furthermore, the Explore tab has been refreshed and given its page on google.com/travel. It will currently show more objections, more modest urban areas, and public parks. Travellers can likewise utilize data like inns, activities, best an ideal opportunity to visit. It is only the tip of the iceberg.
Lastly, it also states Google Maps on the work area will currently show various places where you can reside during your excursions. Like lodgings, parks, camping areas, and rest stop. While choosing your beginning and endpoint, these stops en route will be on top of the guide. Then you can pick a specific spot to be added to your journey. This information would then be able to be used on your mobile.
In the world of luxury travel, two things currently prevail above all: personalization and intuition. The better a hotel, app, or travel company can respond to a user’s needs and desires. As well as ideally, predict them before they bubble up to the surface—the more likely they are to gain a loyal following. But it is not a hotel or travel agency that is cracking the golden acorn. It is Google. The tech titan is leveraging its immense artificial intelligence and machine-learning capabilities to boost its travel offerings, which currently cover everything from flight and hotel search to activity recommendations, destination guides, and mapping services.