Humans process visual information much faster than text or audio. In addition, 65 percent of the informative images are successfully stored in the brain. It is therefore essential in marketing to rely on the power of the image. This is where graphic design comes into play. The basics of graphic design help us communicate better. And it has a vast scope. Whether you are putting together an application portfolio for your dream job, creating advertising for your own company (social media content, posters, flyers, menus, videos and more things online promotional needs), or implementing a modern website as a professional web designer, graphic design is important.
Today, a vast majority of internet users do research on the web before purchasing a good or service. It is therefore imperative for a company to be visible on the internet. But faced with the growing number of companies that are developing digitally, a visual identity is strongly recommended to stand out from the crowd and mark the minds of the general public.
Impactful and vibrant designs are great for drawing attention towards your business. With its unique design, the company stands out from its competitors by being easily recognizable by avoiding overly complex elements.
In this post, we will talk about why you need graphic design for the success of your business endeavours. Let’s get started.
Graphic Design: Why Your Business Needs It
What is graphic design?
Graphic design involves creating visual content to communicate messages. Many people only have a rudimentary idea of what graphic designers do. Do they create logos for companies? Do they produce advertisements for the internet and magazines? Do they edit pictures with Photoshop?
Sure, of course. Designers do all of these things, but they’re just subtasks. It’s about a much larger vision.
Graphic design is a craft in which the needs of users and viewers are met through the application of various techniques and principles of design. To do this, they use typography and images or they design the logical and temporal structuring of moving and interactive elements to improve the user experience.
However, we would like to clarify that there is no uniform or clear definition of the term graphic design. Rather, terms such as visual design and visual communication are often used as synonyms.
How does graphic design help with achieving your business goals?
From the definition and description of graphic design discussed above, it is implied that graphic design supports you in achieving your goals by improving communication with other people.
The range of things you can improve by following simple graphic design fundamentals is vast. It ranges from company presentations to simple flyers and brochures to modern websites. Graphic design helps you in all of these application areas:
- Making a good first impression
- Set yourself apart from your competition
- To exude professionalism and trustworthiness
- To give your ideas more resonance through visual language.
Graphic design is a powerful art that plays a prominent role in digital marketing in particular. Successful companies use this to give their profile and brand a contemporary expression time and time again.
The basics of graphic design are not only important for commercial purposes, you can often find them in art and paintings as well.
Combining elements of traditional art, creativity and modern technology, graphic design is one of the fastest and most effective forms of communication.
It is also important that your designs are identified with your company or product. You have to create a unit, i.e. a corporate identity. This is the only way the user can connect visual information with your company. A layman is not aware of the relevance of corporate identity and your brand runs the risk of losing its conciseness. Even if your business card has a different color and typography than your website, customers and partners will question your seriousness. Graphic design (whether it’s through a graphic designer or a graphic design tool), isn’t a place where you should be cutting costs.
Graphic tools support designers. In this way, they can delegate the creation of uncomplicated graphics. If you have some very specific and complicated graphic design requirements, you will probably need a graphic designer but a lot of basic graphic design needs can be met by a graphic design tool.
What are the responsibilities of a graphic designer?
To put it bluntly, all design related tasks that strengthen corporate identity are the core area of the graphic designer. This starts with setting a style guide. This is a document that sets out the design guidelines for your organization. In other words, which colors, typographies and fonts can be used universally. The style guide creates a uniform image, i.e. the corporate identity. Likewise with your logo, which is representative of your company and your products. A good graphic designer will give you an individual signature. It is therefore important that a specialist creates representative graphics. Graphic design is required for the creation of the following:
Header images
These images are the first thing the customer sees when browsing your online offering. Therefore, they should be attractively designed and match your brand.
Infographics
With an infographic, you can clearly convey important information about your product to your customers. Such graphics have a high interaction rate, so they are often “shared”, “liked” or “downloaded”. Your graphic designer can create a desired infographic for you or you can use a graphic design tool for the purpose as well.
Icons
In addition to the logo for the company brand, icons form an important part of the corporate identity. Icons set important signals for the customer, for example by visualizing a product or service.
Logo
The logo represents your company as a brand. It is the most important part of your corporate identity. Yes, you might be a very creative person yourself but channeling that creativity to create the best logo isn’t always possible. It’s best to let a professional handle this task. A good logo can go a long way in determining the success of your brand.
Product flyer
A product flyer offers the customer an overview of the most important information. It is designed in such a way that it draws attention directly to the core statements. If you don’t have a dedicated graphic designer, you can use some nice graphic design tools such as PosterMyWall to make some nice product flyers. Schools, Churches and small businesses of all stripes use the tool for their flyer designing needs.
Presentations
Presentations for customers, in particular, should be made with a stylish design that matches the brand. Otherwise, even substantial information will not be appreciated. Your presentation should look like your presentation, not just a presentation.
Style guide
This is very important for all other graphics and determines the colors of your company. Trust the expertise of a graphic designer before you make a laughing stock of your competition with discordant combinations.
Business cards
A business card is like an unspoken invitation to review your product or service. Therefore, the design should convince. A sensible business card is an important tool, especially for your sales staff. You can get a nice business card with the help of a business card creator as well.
Graphic design and emotions
Ultimately, design processes are always about people and emotions. All creative people use the possibilities to play with the viewer’s emotions.
The more emotions you can trigger with your design, the more profile and recognition value your design, your advertising or your brand will gain.
Humans have the ability to evoke emotions because we as a species depend on communication. All the laws of graphic design and all the buttons of a graphic design tool are useless if we are not able to communicate and create feelings.
Important emotional principles to consider in your design are:
- Go to the subconscious, not the mind
- Create a positive, emotional bond between your brand and users
- Use known conventions
- Allow art and playfulness
- Don’t be perfect – consciously build in small mistakes and imperfections
- Mirror human emotions and instincts.
Using graphic design to build a visual identity will help your brand be identified at a glance by prospects and customers. This will hold true across different communication media. A good job on the visual identity thus allows your company to be directly associated with increasing its notoriety with your customers and your partners. On top of that, it also makes your business appear more professional.