Tech

How intagram’s algorithm works | Instagram

Instagram is getting famous with time and users are also like to spend time on this cool app. So many people are still confused how they are able to see their friends post on Instagram most of the time rather than advertising. Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app. Yet Instagram has never explained exactly how the algorithm chooses what to show you until today. But finally, they explained their post feed algorithm in San Francisco office with some reporters.

Instagram product lead Julian Gutman explains the feed algorithm

Instagram relies on machine learning based on your past behavior to create a unique feed for everyone. There are three main factors determine what you see on your Instagram feed:
1. Interest: Instagram predicts how much you’ll care about a post, with a higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.
2. Recency: How recently post was shared.
3. Relationship: How close you are to the person who shared it, with a higher ranking for people you’ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.

There are also three additional singles that influence post ranking,
1. Frequency: How often you open Instagram, as it will try to show you the best posts since your last visit.
2. Following: If you follow a lot of people then Instagram pick from a wider breadth of author and you see specific person post.
3. Usage: How long you spend time on Instagram determines if you are seeing the best post in short session or going deeper in to your feed.
Instagram always work on their feed and UI because it makes them cool and people loves simplicity of this app.

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2 comments

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Shwetank Gupta June 9, 2018 at 10:16 am

Finally, got some idea about its algorithm

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Saurabh Mangar June 9, 2018 at 10:30 am

Thanks for your feedback Shwetank

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