According to reports released today by Bloomberg suggest Essential Products Inc., (the masters behind the Essential Phone debuted last year) is out for sale. As per those who are following the outcome of the device suggest Essential has cancelled all development programs related to their next new smartphone and have also appointed advisors from Credit Suisse Group AG to find some potential deals.
If sources are to be believed, one unnamed suitor is on the list who has shown interest in taking up Essential. As per the Bloomberg report’s, the company intends to sell not just the hardware products, but the patent portfolio as well.
But, no sooner did the Bloomberg report surface the net, Essential founder (former Android Boss as well) Andy Rubin took up on Twitter. Though Rubin didn’t deny the fact of selling Essential (neither did he confirm), nevertheless he did clarify some pointers that included the company will always have multiple products in the making process and will not shy away if some products require cancellation in order for a bigger products launch. So, Bloomberg is correct in stating the cancellation of the new Essential Phone. And, Andy Rubin has also confirmed the company busy in “putting all efforts” in bringing a “future, game-changing product, including home and mobile” devices.
We always have multiple products in development at the same time and we embrace canceling some in favor of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.
— Andy Rubin (@Arubin) May 24, 2018
So, a new Essential smartphone is definitely in the making- apart from the cancelled one- and soon to be the new release of the company’s mobile section. What’s to see is, if the device will be a game-changer and if Essential will be run by a new owner or owners. Bloomberg report says the final sale decision is yet to be taken.
The first Essential Phone, model name PH-1 was launched last summer in 2017 and was priced at $699, but the sales didn’t go as planned. However, after the price cut, loads of software updates and multiple colors options, claims are in of Essential selling more than 150,000 handsets- which is fairly good for a newly launched firm.
To say the original Essential Phone began the notch trend may (if considered) be correct and till date is still one of the most popular handsets available in the market. Which, is definitely thanks to the materials used to make it, titanium included. Now, all we can do is wait for the next Essential smartphone to hit the market and see if it’s going to be a trendsetter again.