The celebrity beauty brand is nothing new. Way back in the 80s, pop princess Debbie Gibson launched her Electric Youth perfume, Gisele launched Sejaa Beauty back in the naughties, and Paris Hilton launched many beauty brands, from perfume to ProDNA skincare, over a decade ago.
It kind of makes sense: with so many celebs known for their perfect skin, silky hair, and killer style, it’s no wonder many stars decide to put their names and faces on beauty brands. But a few are also stamping their beauty products with their ethics by making them cruelty-free, sulphate and paraben-free and sometimes, even vegan.
You may already know of a few of the biggest cruelty-free beauty brands by celebrities, such as those owned by influencer Jeffree Star. But here are 10, few of the names you may not have heard of yet – namely because some of them are brand new!
Stars especially Hollywood Divas, have launched a series of beauty lines, skincare, and haircare line quite oftenly. Most of us are makeup freaks, if I’m not wrong! But rarely do we know that your favourite blush must be from the beauty line of your favourite star!
Let’s talk about the top 10 beauty brands by hollywood stars. Here you’ll find seemingly thriving beauty brand.
1. Haus Laboratories by Lady Gaga
With her flamboyant style and unusual beauty, we’d say it was only a matter of time before Lady Gaga came up with a makeup line. Her fabulous Haus Laboratories finally launched on Amazon and fans went, well, ‘gaga’ for this cruelty-free and vegan cosmetics collection.
She kicked it all off with three core products — a liquid eye shadow, lip liner, and lip gloss — all in half a dozen shades. There are now also individual products for sale, as well as specially curated collections. However, it must be said that given Amazon’s poor human rights and ethics record, some fans were disappointed with Gaga’s choice to launch her line with them. But at least the animal ethics behind the makeup is solid, right?
Even though we’d already started feeling celebrity-beauty-brand fatigue by 2019, there was nothing that could stop our enthusiasm for Lady Gaga’s highly anticipated Haus Laboratories. But while the makeup line facilitates the often-bold looks that Gaga goes for, she didn’t create the line for the sole purpose of letting fans mimic her.
Haus Laboratories colour makeup – many of the products are meant to be multi-functional. Lipsticks can also be eyeshadows; glosses can also be highlighters, etc.
2. Kesha Rose Beauty
After much anticipation and a few delays, the troubled singer-songwriter has unveiled her animal-friendly cosmetics line, Kesha Rose Beauty.
Working in partnership with HipDot, KeSha has created a vibrantly hued collection of essential makeup items that includes a 12-pan eyeshadow palette, a dual-ended liquid eyeliner set and a lipstick and lip gloss combo, which features a hue named after her new single, “Raising Hell.” These colours are a lot of fun to play with, and we especially love the Whatever Wands, which can be used not only as eyeliners, but to draw tattoos or scrawl slogans on your body, too.
3. Honest Beauty by Jessica Alba
A newly revived collection of colour cosmetics and skincare products. It is Fresh faced and feminine.
Jessica Alba’s Honest Company has been around for almost a decade, and initially sold eco-friendly baby and household products. The actress then added cosmetics and skincare to their offerings, and most recently, has streamlined Honest Beauty to include 45 products – 35 colour cosmetics for lips, cheeks, and eyes, plus 10 skincare products. The star says she did this to include only the products that she personally cannot live without.
Best-sellers include her Everything Primer and Lip Crayons, as well as her Honest Beauty Extreme Length Mascara. What we love most about this brand is that unlike those above, this one is clean – that is to say, no nasty chemicals are used.
4. Kylie Skin
A vegan skincare range, with a clean and minimalistic approach. Not only is reality star Kylie Jenner’s new skincare range cruelty free and vegan, but it’s also gluten-free, paraben and sulfate free and suitable for all skin types.
Despite being nearly two decades her junior, Kylie Jenner beat big sister Kim Kardashian to the makeup game by several years and, in the process, established herself as one of the biggest names in the beauty industry. Even people with zero interest in beauty (yes, they’re out there) know what Kylie Cosmetics is, and may even be able to identify the Lip Kits that put the company on the makeup map. And it wasn’t long after she expanded her empire with Kylie Skin that Jenner was officially declared a billionaire. In other words, there’s a decent chance you’ve purchased one of Kylie Jenner’s products, but you shouldn’t worry about her financial well-being if you don’t.
The celeb announced to her 150+ million Instagram followers that after the success of her first brand, Kylie Cosmetics, she will now be focusing on a skincare range that includes products such as cleansers, serums, moisturisers, and eye creams. And the best part? Prices are quite reasonable, and start at $20 for the eye cream to $125 for the full set of products.
5. Heather Mills Be-at-One
A compact collection of animal friendly colour cosmetics which is both bold and beautiful.
‘Small but perfectly formed’ is how Heather Mills describes her range of vegan and cruelty-free makeup. Be at One was designed in collaboration with former model Milena Thacker, and it launched online just in time for World Vegan Month last year. It was designed especially for animal lovers to ‘ensure that nothing dead is being unintentionally put on their face’.
Longtime vegan Heather was grossed out by the many animal ingredients that are commonly used in makeup, such as shellac, obtained from killing hundreds of thousands of lac bugs, which is used in nail products, or gelatin – which gives products extra elasticity.
Her Be-at-One range, which is available exclusively online, was designed to highlight your features and make you more beautiful, without using any animal based ingredients. And as an added bonus: Heather and Milena have pledged to dedicate 10% of all sales to the celebrated vegan charity Viva!
6. Wander Beauty
Owned by former Victoria Secret model, Lindsay Ellingson, it is a unique range of colour cosmetics and skincare products. Not fully vegan, but there is a clearly marked vegan beauty section that includes a wide range of colour cosmetics, which is Pretty, feminine, luxurious.
Former Victoria Secret Model Lindsay Ellingson has clear, glowing skin that has inspired many to ask what her ‘secret’ is. Consequently, she paired up with entrepreneur Divya Gugnani to create Wander Beauty. The duo recognised that modern women seem to be constantly busy, juggling work, friends and family, and aimed to create a line that would allow women to do more with fewer products.
In fact, the brand was named ‘Wander’ because, as their website states: “Whether you’re going from your desk to dinner, doing your skincare routine at the gym, or masking in flight, our multitaskers are made to wander with you so you can stay gorgeous on the go.”
7. Kora Organics
Owned by former Victoria’s Secret model Miranda Kerr it is a comprehensive organic skincare line, with a few special colour cosmetics on offer, too.
We have no delusions about becoming supermodel-esque just because we’re using a supermodel’s skin-care line, but we’ll be damned if Miranda Kerr’s Kora Organics doesn’t make us feel a tiny bit closer to achieving a no-Photoshop-needed complexion. The fact that Kerr deeply cares about what goes into her products only makes them more satisfying to use.
According to their website, Kora Organics products are free of any animal components and/or by-products and they are classified ‘vegan’. However, the following products are NOT vegan friendly:
- Vitamin Enhanced Lip Balm (has beeswax)
- Noni Glow Face Balm (has beeswax)
- Noni Glow Body Balm (has beeswax)
- Unscented Cleansing Bar (has goat’s milk)
Kora Organics was one of the first ever cruelty free beauty brands by celebrities to be a big hit, and no wonder! The label only uses the cleanest and most effective of ingredients, such organic rosehip oil, noni and chamomile. Apparently, Miranda Kerr created the skincare brand after she couldn’t find pure, natural beauty products that delivered high performance results. Today, the model swears she uses these products – and only these products – on her own glowing skin.
8. Flower Beauty by Drew Barrymore
Owned by the superstar Gen X actress, producer and author Drew Barrymore her beauty line is as hippy chic as she herself. It’s a low cost line of cruelty free colour cosmetics. Unfortunately, it is not vegan – though they are all cruelty free.
Growing up spending many hours in makeup artists’ chairs, Drew Barrymore has learned a thing or two about beauty. She developed FLOWER because she says she believes that ‘women everywhere deserve the best quality, most efficient beauty products at a price everyone can afford.’
There is something so undeniably delightful about Flower Beauty’s Flower Pots ($10 each). If we had to put our finger on it, it’s probably the fact that these Best of Beauty-winning powder blushes look even prettier on your cheeks than they do in their sculpted compacts.
The result is a fun, inexpensive collection of colour cosmetics, but be warned – there are some nasty ingredients in these, such as aluminium powder and Red and Yellow Lake dyes, which are quite toxic. It seems that when it comes to makeup, you often get what you pay for!
9. Fenti Beauty and Fenti Skin by Rihanna
We’d say Fenty Beauty was the celebrity beauty brand to end all beauty brands, but it seems it may be the one that really got the ball rolling. After launching in September 2017, Rihanna’s makeup brand gave both star-powered and sans-celeb beauty brands new goals to strive for, like significantly broader foundation shade ranges than what we’d reluctantly become used to. And while the world waited for new music from Rihanna, she decided to expand her aesthetic empire instead with the launch of Fenty Skin, an inclusive skin-care line that invites anyone and everyone to get glowing like its founder.
10. Rare Beauty By Selena Gomez
One of the most highly anticipated celebrity beauty brand launches of 2020, Rare Beauty cemented Selena Gomez’s already an influential presence on the beauty scene — and with priorities other celebrities hadn’t emphasized. “Beauty doesn’t have to be defined by a like or a comment, or your body,” she told in an interview shortly before the brand’s Sephora debut.
“The whole time we were creating [Rare Beauty], we were always under the notion that this was going to be also about mental health and creating a safe place for people to connect.” That candidness combined with quality products that have made makeup feel fun again — and not like a high-pressure pursuit of some ever-changing, impossible standard — has made the collection a huge hit.