You have a blog page and now you have poured your heart and soul into making an epic blog post for your audience to read and sure to love. And then you have clicked the “Publish” button… Now what? Well! It might look tempting to leave it at that and then move on to the next project. I know you have more blog topics to write, more content to cover, and more topics to produce, right?
Wait! Hold on a minute. Publishing a blog post and then moving directly to the next one will be a complete waste of your time and efforts. In fact, if you do so, it will decrease the impact of your content and its true potential.
In case, you are looking forward to increasing the exposure as well as the circulation of your blog content, you can check out the tips that I have mentioned below. So without further delay, let’s start with the Top 12 Things to do After Posting a Blog Post.
1. Reread the Final Content
Don’t you think it is pretty obvious to reread the final content? Well! I still need to mention it. To be very honest, I like to think I am pretty thorough and great at proofreading and diligent about catching grammar or spelling mistakes.
However, it doesn’t matter how meticulous I am, I occasionally find some errors right after I publish the article. Sometimes, it is not even a grammar or spelling mistake but formatting or some other issues might occur.
You must use spellcheck without any doubt and you can further opt for services such as Grammarly. However, nothing substitutes the proofreading services of a trained professional.
In case, proofreading is not your strong suit, then you can do the following:
- Hire a professional proofreader.
- You can ask someone on your team to do the proofreading for you.
- Proofread the content two times at least or more if you have time.
- Once you are done with writing, try to wait for a day or two before you proofread it.
You can hire a good copy editor who will not only correct your grammar or typos but will improve your writing style, tone, format, approach, as well as the accuracy of your content. It will surely not matter how much promotion you do if your content is not error-free.
2. Insert a Link to New Content on Old Posts
Do you know that internal linking will kill two birds with one stone? At first, it will encourage your readers to explore your site further. Secondly, it is helpful for building site architecture and will give you the much needed SEO juice.
I always try to search the previously published content that is relevant to each new blog that I am posting and create a link that has value.
Well! The question is why does it even matter?
- It will improve your site’s structure.
- This will strengthen the overall authority of your site’s internal pages.
- It begins to build the link profile of the new article.
- It increases the likelihood of inbound link potential to the new content.
- This will establish the validity of the newly written article.
Interlinking pages within your website aren’t considered external links but they will help you improve your site’s optimization as well as structure. In fact, the best part is that if a page acquires new links, it will immediately signal relevance to the algorithm and it will improve the potential in the SERPs. Hence, I feel adding links must be a top priority right after you publish the content.
3. Add a Question to Spark Discussion
Several times, my viewers only need a little coaxing so as to chime in and then get the conversation going. And that is the reason I like to add an open-ended question right at the end of each post. It will not only encourage the reader deeply about the topic but will further enhance the engagement prominently.
Well! I really don’t expect the audience to answer the questions I ask. I do it only to spark thinking and conversation. And I am fortunate enough because it really works. Hence, I would suggest you also checkout this method and I hope this will help you as well.
4. Post on Facebook
It is common, right? But let me tell you that there is a deeper strategy involved. While I post an article on Facebook, I would like to add a quick sentence or two that will capture the entire essence of the post. In fact, it will explain how others will benefit from reading it. Usually, it will be pulled directly from the entire article itself.
And what about adding an image? Well! It is a must-have without failure. Facebook posts along with photos usually tend to get more likes, comments as well as shares. And it is a fact.
5. Post on Twitter
Well! In Twitter, you are surely limited in terms of writing the description that too with just 140 characters. However, I try to write a short as well as a snazzy caption so as to pique the interest of my audiences.
And if you are aware of Chris Brogan the Twitter master, he does this too. In fact, he knows how to get people to click on his articles while he promotes them.
Apart from that, you need to ensure that you are including a hashtag or two. Keep in mind you can’t overdo it to the point of looking like you are stuffing it.
You will only need a couple of hashtags so as to double the amount of engagement on the article that you are promoting.
6. Post on Reddit
You might regard Reddit as one of the best internet homes for geeks as well as hipsters. Let me tell you that you are right. In fact, it can also be a traffic gold mine.
Why? The answer is that Reddit has several millions of pageviews and it offers an active user base that is committed to engagement.
Along with Twitter and Facebook, you might find some casual users but with Reddit, there is something about the audience that makes them pretty much addicted to the site.
The users from Reddit interact on the site using what is known as Karma. If that doesn’t actually mean anything to you, think likes on Facebook, except not really.
Basically, the idea is this: if your post gets lots of karma, more people will see it. Reddit users will surely not hesitate when sharing their opinions, maybe good or bad on articles that get shared.
In case, your article is subpar, you will get scoffed at. And if it is good, you will have the confidence within you that your new post will get referenced, linked to as well as viewed by a lot of people.
7. Tap into Other Relevant Networks
Whether it’s Tumblr, Snapchat, Pinterest, Instagram, or even Google+ as well as its uncoolness, share your content on whatever site or sites you prefer or think would benefit you.
In fact, the internet is full of backwater forums, has highly engaged Facebook groups, as well as other pockets of interactive communities. You can seek out your tribe, further build an audience, and then provide this network with value through your articles.
8. Ask a Key Contact to Share It
If you ask me, I would never ever recommend you to be the irritating person who always hitting someone up to do them a favor. But, I suggest you can occasionally ask any of your key contacts if they won’t mind sharing a new post of yours with their audience.
Just make sure that it’s relevant to their niche/industry and adds value to their audience. In fact, that’s the most important thing—adding value.
Value works both ways. You should be trying to provide value to the influencer too. Before you make a hurry while emailing all the influencers in your address book, you must give a read to your content. It will help you to fix any unwanted errors and will create a better impression.
9. Respond to Comments
To be very honest, having readers comment on your content is actually not an easy thing. Especially at first, when you are just getting the ball rolling. Although there are pretty often I get a few comments from some bigger bloggers. But, that took a lot of hard work, the persistence as well as responding to the comments.
It is a very essential step to comment and engage with your audience and build a great relationship. This will create social proof and will ensure future engagement.
Even though it will be a little time consuming if you get dozens or even hundreds of comments to reply. But, trust my words, it will be worth it for you to respond to each one of them separately in a timely manner.
10. Update Your Post
Unless your post was time sensitive, it must be relevant for a longer period. Otherwise, it will be known as the ‘Evergreen Content’. This kind of content is pretty amazing as it will allow you to promote any time and people will continue finding it through the search section. In fact, it will add value to your site.
However, even the evergreen content will start to lose the relevance as well as the accuracy over the period. As a result, it is always amazing and essential for you to update your posts and it will keep them fresh and will ensure that any stats or links in them are checked as well as verified. It will further help the search engines to understand that this content is still holding value.
You can check your analytics for all the high performing articles that are actually declining in traffic. Always change the current date and bring the newly refreshed article to the top of your blog.
11. Keep an Eye on Your Analytics
It is not a content promotion strategy yet it is one of the most essential things that you should consider while you publish your blog post. You can even take a close look at the source of your traffic. It will help you to make an effective plan for your next post. You can see which channels to focus the most effort on next time.
12. Comment on a Commenter’s Blog
One of the best strategies that I am going to tell you is to take a bit of extra time to reach out to the people who are commenting on your blog. Try and identify a few consistent commenters who are contributing to the conversation and try to comment on their blogs as well.
From there, I like to find a relevant post that ties into my content and leave a thoughtful comment. I know this can be a time consuming thing but it will surely boost your likability as well as reputation.
If you are looking forward to making your blog successful, then you must need to follow these Top 12 Things to do After Posting a Blog Post. All these tips are great to successfully rank your blog post without giving it a second thought. I have tried all the methods and have words with experts as well to get the best strategies out for you.
These methods are basically secret sauce for you to gain more leads and a loyal following base who will be hungry for your future content.
In case, you are having any problem with any of the tips or methods, you can comment down below. I will be happy to help you out. But, before that, you must go through this article very thoroughly to understand all things you need to do once you publish your blog post.