Social media – now one of the best ways to get your small business in front of the right people. While you might be excited at the thought of connecting with your target audience and finding people that fall in love with your product straight away, it’s not as easy as you think.
For starters, there are now millions of people using social media every day, and not all of these people are consumers. In fact, a lot of them are trying to do the same thing you are – get their small business in front of people. This means that you’ve got your work cut out for you if you want to get ahead of the competition. Don’t worry, though – we’ve got a few social media hacks that you can use to get your name out there and give your rivals a run for their money.
1. Find the Right Schedule, and Stick to it
Just like how you are probably used to getting up in the morning and turning up to work at the same time every day, you need to find a good schedule for your social media and stick to it. When you begin to grow a following around your small business on social media sites like Instagram and Facebook, it’s important to remain consistent.
This is because your community will get used to the idea of seeing new content from you at a certain time on a certain day. If they have this expectation and you don’t live up to it, they will start to wander elsewhere and find someone who can be consistent. So, finding the best schedule for your business on social media and committing to it is pretty important.
2. Use Hashtags to Your Advantage
Hashtags can be a pretty time-consuming thing if you don’t know what you’re doing. However, if you use them to your advantage, they can end up helping you find the right people to interact with your business through social media. Hashtags originated on Twitter, but since then, they have expanded to cover pretty much every other social media site that you can think of.
It can be easy to get carried away with the hashtags that you use. With this in mind, make sure that they are relevant to your content, relevant to your niche and industry, and you are consistent with them. You also need to mix it up from time to time to keep things fresh and expand your content’s potential reach.
3. Partner with Influencers
One of the best ways to get your brand out there on social media and put it in front of the right people is to find influencers on Instagram that have a bit of a following, who fall within your niche. Get in touch with them, and ask them if you can collaborate with them.
This will involve you sending them your product, and they will then promote it on their page. However, most of the time, influencers require payment to do this – and some of them can cost a pretty penny. If you don’t have the budget for this marketing tactic, we recommend that you consider a title pawn or short-term loan to bridge the gap. This is, by far, one of the most effective ways of getting your brand seen.
4. Know When to Post
Just like how it’s important that you make sure to be consistent with your content, you’ve got to know when’s a good time to post, as well. The thing with your content is that if you’re posting it to social media when your audience isn’t even on, they’ll miss it.
It will fall into the sea of competition, and nobody will see it again. This is why it’s important to know when you should be posting your content on social media.
Social media can do a lot for your small business, and you don’t have to be a tech nut to make the most of it. Try these tips today, and see the difference that they can make to your small business.