Your YouTube outro can make or mar your entire video. Truth is there’s so much more you can do with those last few seconds of your YouTube video than merely allowing it fade to black.
Incorporating an outro video into your YouTube video regimen is an easy and smart way to increase watch time on your channel. Additionally, when done effectively, you can improve the results you receive from views of your videos–whether that is more subscribers to your channel, better reach, increase in product sales or more visits to your website.
In this post, I will share what a YouTube outro video is, why it is so important and show you how to make a YouTube outro video that will help you get the results you’re looking for, but first
What is a YouTube Outro Video?
Like a good and effective YouTube thumbnail, an optimized outro video can get your videos more views, subscribes and conversions.
Every good YouTube video can be divided into three sections:
an introduction into what the video will cover, the video itself, and then an
end slide known as the YouTube outro video or end screen.
A YouTube outro video will typically contain an outro template that contains links to content, sites, and products mentioned, along with a CTA. This CTA encourages users to check out your site, buy a product, watch additional videos, or subscribe to the channel.
Here is what a YouTube outro video still shot looks like:
Importance of a YouTube Outro Video.
1. An outro video is a powerful branding tool. It will help
make your video stand out in a competitive platform like YouTube.
2. Outro videos allow you direct traffic to your other videos, social media handles or even your website which can increase conversion and sales.
3. Outros allow you sign off on a high note plus implant your brand in viewers minds.
4. YouTube automatically redirects viewers to related videos, which can even be your competitor’s. Outros allow you replace these with yours instead.
5. Good outro videos help build your following and subscriber base, e.g. by asking viewers to click the subscribe button.
As businesses go online, video marketing is a smart move as people find videos more engaging and memorable than any other type of content out there.
YouTube is now world’s second most popular social network, second largest search engine and second most visited site after Google, with over 1.9bn logged-in users. Hence, YouTube marketing is no longer just a nice option – it’s a necessity if you want to increase visibility, exposure and conversion.
Some Key YouTube Marketing Statistics of Interest
1. 1.9 billion logged-in users visit YouTube every month.
2. 96% of 18-24 year-old American internet users use YouTube.
3. People have watched 50,000 years of product review videos.
4. 6 out of 10 people prefer online video platforms to live TV.
5. Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices.
6. The number of channels earning six figures each year on YouTube has increased by 40% year on year.
7. YouTube reaches more Americans 18-to-34-year-olds than any TV network.
Creating a YouTube outro video is actually easier than you may think. If you can point and click, you can create a customized YouTube outro that will help you make the most of those last few seconds of your video.
There are lots of YouTube Outro Makers, but I will be sharing how you can create your own outro video with Snappa Outro Maker.
How to Make a YouTube Outro Video Using Snappa Outro Maker
Step 1: Log into Snappa.
Click on create graphics, you can either choose a YouTube outro video template or start from scratch. In this sample, we will be starting from scratch.
Step 2: Add a background of your choice. Pick a subtle pattern or choose from stock photos.
Step 3: Add text and CTA’s to your outro video. You can add background shapes like ovals or rectangles behind the text to help emphasize it and draw attention.
Step 4: If you want to eventually add videos to the outro, you can add spaces on the template to designate where they’ll go with blank rectangles.
If you want to get fancy with it, you can add “frames” by overlapping contrasting rectangles onto the frames.
Step 5: Add subscribe buttons and share the details for your social media profiles so people can find you easily.
Step 6: Add design title.
Step 7: Click save or share.
Some YouTube outro makers charge a fee for added features, others are free. Below, is a list of the 10 best free YouTube outro makers you can try out.
10 Best Free YouTube Outro Makers
- Outro Maker
- Tube Arsenal
- Intro Cave
7 Key Things to Consider When Making a YouTube Outro Video.
1. Last Impressions Matter:
Create a unique and memorable YouTube outro video that’ll leave your channel drilled into the mind of your viewers long after they’ve watched your videos.
2. YouTube Outro Video Size:
The best YouTube outro video size will be 1920px by 1080px, which should be the same dimensions as your actual video and will yield the standard HD aspect ratio of 16:9. This will look great when viewed on large screens and mobile devices alike.
3. Length of YouTube Outro Video:
keep your outro quick, simple and short but not too short. It’s a good idea to add an outro video that runs for at least another 10 seconds; this small amount of time is enough for your viewers to read through links you’ve created, such as links to your social media handles, website or videos and take action before the screen goes black.
4. Choosing CTA’s that Make Sense:
Include a link to relevant videos or blog posts. Also, include links to relevant products, but only if it makes sense. You can ask for more than one action to be taken and give people options, but make sure that the CTA’s you’re optimizing for actually make sense based on the video users just watched.
5. The Importance of Sound Design:
When you create your outro, you have to consider more than just the visuals. If you choose to add music to your outro, make sure that it plays well with the theme of your video and that the volume matches the rest of your content.
6. YouTube Outro Video Design:
Simple designs get more engagement—don’t crowd your outro with unnecessary information.
Keep your branding and imagery consistent.
Getting views for your video is likely one of your primary goals. Make it your secondary goal to leverage a YouTube outro video to tell your viewer what to do next. Whether you use an outro maker like Snappa or any other outro maker, fuel the momentum on your channel by making a YouTube outro video on your next video.