Philip Kotler, the father of marketing once said, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.
As an evolving entrepreneur, you need to roll up your sleeves and think out of the box ideas for marketing your products. The landscape has advanced much beyond the billboards and newspaper ads from the old times. Well, for us it was quite surprising to know that 46% of the brands do not have any digital marketing strategy while 16% of the others have a digital marketing strategy but do not use them.
Today, on the internet, hundreds of thousands of resources are available to guide you with the digital marketing strategy. This being said, there is always a confusion about whether to go for pay-per-click marketing, social media marketing or video marketing? Web design company Toronto shows you the way in which you can get back on the throne and rule the market place.
However, it becomes overwhelming to create and finetune an agile digital marketing strategy. But don’t worry. In this blog, we have listed some of the sure-shot strategies to market your product and remain green in the race.
Let us first know what the benefits of digital marketing are:
- It makes your brand’s presence felt online;
- It promotes your products as well as services;
- It increases brand awareness;
- You have the chance to attract potential customers;
- With the right strategy, you increase the chances of conversion;
- You increase your trustworthiness in the marketplace;
Keep reading further to create a solid foundation for an efficient digital marketing strategy. The first step towards the series of actions is identifying the business goal.
Identify business goals:
A lot many goals articulate when you start to plan a business marketing strategy. However, not all goals are achievable, and hence, you need to define goals related to your business fundamentals. The process is usually performed in two ways, first, by defining specific goals for each campaign you decide and second, aligning the same with the business goals defined.
Aligning the goals here means, if you plan to have a 30% rise in the total revenue, your marketing goal should be to generate 60% more leads from the campaign. The goals you plan should be achievable in the time-frame defined in the strategy.
Having said that, you should know your company’s mission, your aim in the coming years, and also, how do you wish to brand your content. To cut it short, define SMART goals: Specific, Measurable, Attainable, Relevant and Timebound.
Find out with whom do you want to talk?
You can not land in the market thinking, “I want to sell the product to everyone”. You need to know who you want to address while marketing the services. You have to set up your buyer personas and define the ideal set of audience you are targeting. You need to envision the whole process and know which audience demographic will like your product or have higher chances of sales with that particular audience.
For this, you need to think, feel, and expect from the buyer’s point of view and design a marketing roadmap accordingly. Perform audience research, track their behaviour, search intent, and carry out surveys before landing yourself into the marketplace.
Know and evaluate your marketing channels:
When we say marketing channels, we mean, where do you want to market your product? Is it on Facebook, LinkedIn, Instagram, YouTube or any other social media channels? Well, you can also choose an omnichannel marketing strategy which means you can market your product everywhere. Don’t get overwhelmed; you have to see a bigger picture and define a framework with the help of PPC agency Toronto. The digital marketing channels are your vehicles and the most valuable asset to spread the word.
We know you have a defined budget for marketing, and hence, the decision should be taken accordingly. If you are refining the old strategy, look out for the channels which brought more leads into account and which failed to bring in the conversion. You have to take this decision wisely so that you do not incur any loss and yet have the highest possibility of having the best return on investment.
Have a creative content plan:
Since you have incorporated all the fancy elements on the websites, it is now the right time to play the game with the unique content. For example, you need to have a stunningly creative and identical content on the landing pages so that there is no room left for the audience to leave the space.
Run regularly a corporate blog along with the editorial calendar to amplify the conversions. You need to make some real efforts for finding the keywords and make it a shareable content amongst the audience. It is also advisable to remain abreast of the latest news, topics, and trends & publish social media content to grab the top spot in the competition. Even if you are planning to launch an Ad campaign, you can add a video to it along with the appealing content below. However, you need to invest a few pence for getting valuable long-term results through content marketing.
A perfectly designed and analytically thoughtful digital marketing strategy helps you to hit the goal. Along with the above-mentioned practices, you have to keep an eye on the progress and report if any discrepancies are found with the strategy. Hope this content encourages you to plan a truly effective strategy to win the race.