When blogging gained popularity, all you had to worry about was coming up with content ideas. Now, blogging has become a business industry on its own and requires almost a full- time commitment. You need to take care of the impression while ensuring everything at the back-end is working just fine.
And you have to do all this while making sure that you excel in academics as well. Rushing the process of your blog creation could lead to errors that can be costly to your business. Instead, why not get some essay help so you can set aside some time every day for your blog maintenance. While at it, here some SEO mistakes that can harm your site’s good standing with Google.
Not Updating Your SEO Techniques
When was the last time you actually looked into the concept of SEO? We are not talking about the quick google search before you post your content. But a thorough understanding of how SEO works and why you are using certain tactics.
The thing is, Google is pretty swift in rolling out algorithm updates. The SEO techniques that you used a few months ago might not be doing you any good now. Older SEO techniques will impair your site’s growth, and will not yield your outputs for your efforts.
Unmatched Search Intent
Unless the audience searches specifically for your blog, how will they find it? When they search for something, your blog has to have posts with relevant answers. This means you have to match exact keywords, in order to get traffic to your account.
For instance, a user looking up for SEO techniques and SEO mistakes has two different search intents. If you use only SEO as a keyword in your articles, you cannot satisfy the search intent of these users.
Even with the most persuasive content, without it being well-targeted, the audience will not be able to find it. You might know all about your target audience but should also research how they look for answers on the web. While at it, remember that keyword stuffing will make your content unreadable, and SERP will be against you.
Poor User Experience
Our attention span has been declining at a rapid rate. In 2000, it was 15 seconds, and according to a 2015 Microsoft survey, we are at 8 seconds now. So it is tricky to hold the attention of your readers. To get Google on your side, your customers have to stay longer on your site. And this will rely heavily on not only the content but also their user experience on your site.
If your customer browses on your site for even a couple of minutes, Google will rank you heaps above other sites where readers stay only for 20 seconds.
Not Creating Content Worth BackLinking
Backlinks essentially give your content a huge advantage over other sites. According to Moz, Domain-Level Link Features make up 20.94% weightage in Google’s ranking considerations.
Domain-Level Link Features assess the number of links attached to your domain and their quality. In other words, it looks at whether other sites are endorsing your content. To earn these backlinks from other high domain websites, you need excellent content worthy enough to be shared. Pay attention to what you write, and the mechanisms of your writing. A careless spelling mistake or incoherent sentences will not encourage the reader to take a second look at your posts.
Ignoring Meta Tags
Meta Tags are a part of technical SEO that describes your page’s content to Google. These are not visible on the page but included in the shortcode. It is what search engines use to redirect sites to answer search queries correctly.
There are a number of meta tags that you can include in your site. These are meta titles, meta keywords, and meta descriptions. If you do not specify these, the search engine will pick up any portion of your page to fill the blanks. If you control it, you can help the search engine understand your content better for you to acquire more customers. If your blog runs on a CMS such as WordPress, you can install a meta tag plugin.
Not Optimizing Your Images
Images not only bring your blog to life, but they also contribute to SEO. The right context around the photos can help you perform better in image search as well, leading premium traffic to your site.
You can send these relevancy signals through file name, title, caption, description, and alt text. This image optimization will help improve your page’s loading speed, boost the SEO ranking, and make the user experience better.
Not Using Analytics
What is the point of even an SEO campaign if you haven’t bothered to track its performance? Website analytics are paramount to understand whether your SEO tactics are working. It would be best to have specific goals, and monitoring programs to see what is not functioning as you expected.
Without analytics, you will not know why your techniques are failing, and which point of the tunnel to post. You need to inspect your past and present to avoid SEO mistakes in the future.
Final Words
Search engines might come across as the superpower, you need to always focus on the readers. Search engines appreciate bloggers who put their audience at the front rather than merely overloading their sites with SEO tactics. Google is continuously evolving and changing its ranking strategy. The one thing that remains constant is that compelling content will always have its value.
The next step is for you to go back to your analytics and see where you have made these mistakes. There is no better time than now to rectify them.