As the world is turning more digital everyday, digital marketing tools are becoming increasingly important. With most people using the internet to do most of their things, all successful marketers need to equip their arsenal with the digital marketing tools that we are going to talk about in this post. Digital marketing that is optimized for conversion rate will increase your conversions and generate much better revenue. It will also help with your engagement with your potential and existing customers.
Here are 50 Essential Digital Marketing Tools:
1. Google Analytics
Google Analytics is probably the most popular analytics tool in the world today and every digital marketer probably uses it.
The online platform provides you with access to different reports that contain information about your users, where they come from, which marketing channels on your website are more effective in terms of leads, sales, downloads etc.
Visual marketing has become a really important aspect of selling especially in 2020. With consumers retaining 80 percent of what they see and only 20 percent of what they read, it’s no wonder that it has become so important for businesses to integrate visual marketing into their business marketing strategy.
Some of the features offered by Canva include: customized photo
filters, manipulate text, create images from scratch or use stock
photos, designs or background images, different social media network
images as per the required dimensions. All of this is easily accessible
with a simple drag-and-drop technology.
3. ProProfs Survey Maker
ProProfs Survey Maker is a SaaS-based tool that helps you create beautiful surveys and capture relevant customer and employee feedback. It makes the process of measuring customer satisfaction and loyalty very simple. The online survey software makes it possible for you to create one by providing 100+ ready to use survey templates, 1,000,000+ ready-to-use questions, and a large number of customization options.
With ProProfs Survey Maker, you can create NPS, polls, pop ups,
sidebar & in-app surveys, along with quizzes. The intelligent
analytics and reporting section of the software allows you to improve
your products and services as per the preferences of your target
audience. You can send your survey across various platforms such as
social media platforms, email, or just embed one on your website.
Hotjar possesses the features to help you research and analyze the behavior of the people who visit your website. Some of the metrics derived from website visitor recordings that Hotjar displays are: heat maps, scroll maps and click on maps. The tool also gives you access to feedback polls and surveys, for collecting feedback which will assist you in understanding your website visitors better.
Hotjar complements the info and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Lead generation efforts will be hampered if you don’t track the right
metrics. A platform like Whatagraph can provide you with marketing
campaign reports for quick assessment of your marketing efforts on lead
Digital marketers are keen on employing a spread of selling tools to assist them in reaching their lead generation goals. Whatagraph integrates with over 40 different digital tools so as to supply users with aggregated marketing data and visual reports. You will know exactly which channels are driving the right traffic and converting them to leads. The vast integration capabilities increase the ease of cross-channel performance assessment.
Latana is for brand managers, what Google Analytics is for digital marketers: an analytics tool stack that gives reliable data.
Latana Brand Analytics provides brand marketers with an intuitive dashboard where they will track brand performance over time. Users can enjoy data to track audiences, campaign impact, and the way the competition is performing.
Latana’s data is often used to tailor marketing campaigns for target audiences and improve brand performance. It can result in quicker growth, reduced acquisition expenses, and improved retention.
Finteza allows you to access more than standard metrics. A specialized solution for those who want to increase sales and/or reduce costs.
So what are some benefits of those advanced metrics? You can evaluate the quality of your traffic. A bot detector can recognize bad traffic, also as determine its type and source. Finteza allows you to analyze all of your sources and calculate the real-time conversion for all of them. Finteza also provides detailed in-depth analytics for all the channels that attract traffic. For example, you can compare statistics on Google Ads, Facebook and affiliates in terms of conversion rates and disable inefficient sources. Thus you can save up to 82% on your advertising budget.
OptinMonster is a very popular email subscriber list building tool that’s employed by many WordPress bloggers and website owners to create their subscription lists. With many intriguing email opt-in templates, OptinMonster provides you with a simple to use interface and allows you to make converting email opt-in forms.
With AgoraPulse, you’ll manage all of your major social media accounts; Facebook, Twitter, Instagram and LinkedIn. AgoraPulse allows you to schedule posts, measure your social media activities, and engage with your followers through quizzes and competitions.
10. Google Keyword Planner
This is a free keyword research tool that permits you to look and find a good range of keywords and keyword ideas, and see how keywords perform. All your keyword research can then be used for search engine optimization for websites and for your Google AdWords campaign.
Google analytics results and reports are often a touch confusing. A lot of time, people find that they are missing important information. SEMrush, one among the favored digital marketing tools, gives marketers an excellent opportunity to research Google organic and paid search results to permit you to gauge your site and perform some competitor analysis.
Feedly is a great content curation tool that permits you to gather and skim content from your favorite blogs or news site, subscribe to any RSS feed and most significantly, curate content for social sharing which you’ll either save or share directly from your Feedly interface.
The online animation software Vyond can be used to create professional grade animated videos for marketing, training, and eLearning. They have a library of templates, sounds, and props to create engaging videos that can bring high conversion rates for your marketing team.
It is a flexible platform that can help you with incorporating videos
in your campaigns. Use Vyond and your video will be ready in minutes.
Harness the power of Vyond to elevate your communications in an easy,
accessible, and affordable manner.
Managing multiple tools is chaotic for businesses nowadays. EngageBay helps you to grow and manage your business and customers with their simple, powerful and integrated platform for all of your marketing, sales & service needs.
With stand-alone marketing automation, email marketing, free CRM & sales, and live chat & helpdesk functionalities, EngageBay is a comprehensive business tool designed to save time and money by automating your business functions.
You can find new keywords associated with your main keyword and obtain the search volume along with the degree of difficulty for writing a blog post together with your main keyword using Ubersuggest
Traackr is an influencer marketing platform that permits you to seek out influencers and do an analysis of their social media profiles, connections and what they’re curious about .
Influencer marketing is quickly turning into a fast-growing marketing strategy employed by many companies to drive awareness and results in their brands, goods and services and convert those leads into conversions.
Traackr is one of the best influencer marketing platforms that permits you to manage your relationship with influencers, discovering influencers beneficial to your brand and measuring individual influencer metrics and KPI so you can track your ROI.
Brand24 helps you to watch and track keywords associated with your business, mentions about your business/brand or your competitors across many channels like social media, blogs and forums.
Magisto has a smart video editor that can let you make outstanding social videos in a matter of minutes. It has many new high-quality video and image options which will perfectly fit your social media and marketing needs.
If you want to create brand awareness, build stronger relationships,
and increase sales, Magisto is the perfect tool for you. Let your video
storytelling be as effective as a blog post with Magisto. It will make
video creation as easy as making PowerPoint slideshows. The power of
these business videos will be at par with a personal meeting.
As a simple and easy to use email-marketing automation tool, ConvertKit can help bloggers and businesses trying to grow their online audience create sign up forms and landing pages with great templates. ConvertKit allows you to capture leads and send converting emails to them which will turn them into customers.
Mailchimp is an all-in-one marketing platform that allows you to create more personalized campaigns with its behavioral targeting tools. Whether you’re an ecommerce business, a startup, or a mobile app, Mailchimp is a great tool to have..
You can start for free and buy the paid version as per your business
needs. Also, you can buy email credits as and when needed if you do not
want to pay a monthly recurring fee. For non-profit organizations and
charities, they offer 15% discount too. Mailchimp is a perfect tool for
agencies looking forward to scaling their business.
Todoist allows you to use different colors for each project. You can also create child projects. You can also arrange your projects the way you like with the drag-and-drop feature within a matter of seconds.
This to-do list app also allows you to collaborate on projects and assign tasks to people on your team or people you’ve employed.
The best method to avoid data loss is to use cloud storage to store your important files and documents online.
pCloud is an incredible cloud storage platform with many other juicy functions that allow you to arrange your file and folders, access all of your files on any device, allows people to access your files or folders so you can work together on projects, backup your information, and stream music and videos.
Buzzsumo is another tool that permits you to trace mentions of your brand, your competitors, as well as any keyword of importance.
However, Buzzsumo is most known for its exciting features that
permits you to research and find most shared content associated with a
keyword of your choice. Therefore, you’ll discover popular and shareable
content far more easily.
These were the 20 essential digital marketing tools for you. Which
are the ones you already use? Which digital marketing tool are you going
to start using. Let us know in the comments below.
24. Google Search Console
Google Search Console is an incredibly great tool to help you reinforce your performance on Google Search. IThe Console calculates the traffic to your website and fixes the issues that might adversely affect your rankings. Based on the knowledge obtained from Search Analytics, you’ll optimize your content, which can ultimately assist you to enhance your position on Google Search.
Google program allows you to submit sitemaps as URLs for crawling. You can make sure that Google has the newest view of your website by reviewing the index coverage. In case there are any issues on your website, it informs you via email.
KWFinder by Mangools is an innovative and robust tool that helps you with keyword research. This tool presents simple and advanced data to assist newbies and experienced professionals alike. Search volume can be accessed along with trends, keeping you abreast with seasonal keywords and hot topics.
Location specific long tail keywords can also be found. It has data from over 50,000 locations. KWFinder is incredibly accurate with SEO difficulty and exact search volumes for keywords. KWFinder is trusted by global brands like Deloitte and Adidas.
Some of the key features provided by Moz are: site audits, rank tracking, backlink analysis, and keyword research. You can also get custom reports to optimize your program marketing strategy. Their Keyword Explorer allows you to streamline your workflow and sheds light on which are the simplest keywords to focus on.
You can get several intuitive suggestions and compare the keywords that the sites rank. This will give you better keyword opportunities. You can measure the click-through rates on the SERP with Difficulty and Organic CTR metrics.
A 30 day free trial is available for you to try out their vast array of features.
BuzzStream works as one dashboard to manage your relationships, research influencers, and perform personalized and efficient outreach. Glassdoor, Indeed, Canva, and 99designs are a number of the popular firms that use this tool.
BuzzStream helps you with discovering contact information, profiles on social media, and site metrics. Get deep insight into how your team is performing and analyse the outreach campaigns with BuzzStream’s completely customizable reports. As it allows you to distribute your content better, it can contribute significantly to improving your online visibility.
Simply put, Clickfunnels enables people (primarily entrepreneurs) to grow their companies with the help of sales funnels. It instantly builds beautiful sales funnels that convert your visitors into leads and close them into customers.
With this tool, you can guide your visitors step-by-step through the
entire sales process or point your customers directly to that product or
service that they would be interested in. You can also follow up with
your visitors after they leave your page. It comes with a drag-and-drop
website editor that can simplify your task further. Start your free
14-day trial to get a clear picture of how you can drive better business
SpyFu provides a service by which you’ll be able to download some of the most lucrative keywords employed by your competitors. It gives you the power to look for all domains and see where they rank on Google. You will get to know every keyword they have bought on Adwords, every organic rank, and every ad variation in the past 13 years.
Whether you would like to look for a PPC competitor or target the influencers of your industry, SpyFu is a great option for you.
Videolean allows you to make appealing videos for your blogs,
newsletters, social networks, or presentations. You can either choose
between the wide selection of templates designed for startups,
crowdfunding, restaurants, etc. or request one designed with your
branding. After that, it can be customized with the text, image and
music of your choice. Once you’re done, it’ll prepare a low-resolution
video preview in 3 minutes and you can get it in HD version for
uploading on YouTube.
31. Zoho CRM
Getting a 360-degree view of your business is of paramount importance if you want to be successful, and Zoho CRM is the best tool for that. Besides letting you track important sales and marketing opportunities; it allows you to increase your conversion rates too.
Zoho CRM comes with the feature of multichannel support that permits you to contact people via email, live chat, social media, call , or face to face. You can use its visitor tracking and email analytics features to find out about your customers and interact better with them. Automation is additionally possible with Zoho CRM which saves the time of the sales team.
Salesforce CRM software does the job of managing customer information and tracking it actively. With Salesforce CRM, you have the ability to store names, addresses, phone numbers, and monitor customer activity like website visits, phone calls, and emails. You also get instant insights and recommendations.
It also allows you to simplify repetitive tasks so that you can focus on leads. Your entire team can access the CRM data irrespective of the device they are using. It is scalable in order that you’ll accommodate the requirements of the growing business. The most important advantage of this CRM is that you can ensure personalized and relevant communication with your customers.
Insightly CRM offers an exhaustive service to reinforce your marketing and sales efforts. Customer journey is a crucial factor to think about when it involves effective marketing. With Insightly, you’ll create engaging customer journeys and grow your sales pipeline. It allows you to save the customer data on a centralized platform and obtain more details.
On top of that, you can deliver your projects on time and build
confidence with your customers. As it allows integrations with diverse
tools like Dropbox, Quickbooks, Slack, Mailchimp, Xero, Google Drive,
Evernote, CircleLoop, etc., you’ll take action right from your email
inbox and have your contacts calendar-synced with easy accessibility.
Needless to mention, your data is secure and safe with encryption of
knowledge in transit and at rest.
Logging calls and notes, adding deals, setting your next action, getting custom templates, sending personalized emails in bulk – These are just a few of the advantages you get with OnePageCRM. If you’re still unsure about using it, you can opt for the free trial.
What’s more? Well, it does not require any special onboarding. You have the option of storing unlimited contacts, notes, calls, and deals. Android and iOS apps are also available. It doesn’t need any long-term contract from you because it’s a pay-as-you-go service that you can just cancel at any given time.
You can use Leadpages to create spectacular websites, landing pages, pop-ups, and alert bars. Trusted by more than 40,000 small business owners, Leadpages is a “go-to” platform to fulfil people’s landing page needs.
Leadpages also allows you to connect with your target audience with the help of opt-in form builder, Facebook ad builder, and other integrations.
You can get real-time conversion tips, simplified analytics, and choice to A/B test the pages you’ve got created. If you’re trying to find a DIY digital marketing tool to make conversion-optimized pages, Leadpages might just be the perfect tool for you.
Instapage can be an end-to-end solution to deploy personalized post-click landing pages and get up to 400% more conversions. Marketers worth their salt certainly make sure that their ad clicks redirect the users to a relevant and smooth post-click experience. If you’re also one of them, Instapage is bound to be beneficial to you.
In addition, you’ll notice an increase in ad Quality Score, that might eventually bring down your cost per click. Your average conversion rate will also increase to 16%. The tool automatically maps ads to post-click pages. Its intuitive page experience editor creates custom landing pages very quickly. You can build unique pages without many hassles with Instablocks. These block templates can easily be reused across other pages as well. An important advantage of Instapage is that you can seamlessly integrate it with Salesforce, Marketo, and 40+ similar platforms.
With Evernote, typing notes, adding attachments, clipping sites , or recording memos becomes a simple task. You can organize your notes, use notebooks, or use their powerful search feature to find everything you are looking for. It will also allow you to manage projects, take quick notes during a meeting, set reminders, and edit documents.
If you would like to manage your tasks better and in a much simpler manner, Evernote is the ideal tool for you.
With a strong marketing software platform like GetResponse, you’ll rest assured about all of your needs like landing pages, email marketing, marketing automation, autofunnels, and autoresponders. It can also be integrated with popular apps such as Magento, WordPress, Facebook, Shopify, PayPal, and Slack.
Besides the marketing solutions, GetResponse also provides some excellent landing page templates to boost your conversion rates. There are 5000 Shutterstock images to select from and you can use the built-in image editor to conceive perfectly designed pictures with a couple of brush strokes. That’s not all. You also get the choice to place a sticky check in form and trigger a popup to bring higher conversions.
One of the most popular Content Management Systems, WordPress gives you access to a plethora of landing page themes that can totally turn your website into a lead-generating machine. It is highly flexible, customizable, and straightforward to use.
Some plugins on WordPress can help you generate more leads with their conversion focused features. It has an exquisite network with engineers working 24/7 to deal with any questions that the users present. You can also track your readers’ perception of yours. This can be done with the help of stats presented as clear graphs.
HubSpot offers an entire stack of software for marketing, sales, and customer service to free CRM. Numerous small and big businesses use HubSpot to arrange, track, and build better relationships with their prospective and existing customers.
HubSpot CRM software is not only about contact management. Even sales leaders can utilize its numerous useful features. Having HubSpot means you won’t need to manually update any reports. You will get complete access to all sales pipeline details in real-time. This means that as soon as a potential customer fills a form, you’ll get to ascertain the contact details as a replacement lead.
41. Constant Contact
Constant Contact is an email service provider for the last 20 years. It is a well-liked name among many small businesses and nonprofits. This tool provides you with features like a drag-and-drop editor which is great for customizing an email template and creating mobile-responsive emails that look professional and render well on all devices.
The additional features are email marketing automation, ecommerce email marketing, and contact management. The tool adds unsubscribes, bounces, and inactive emails automatically in the system. Its email list-building tool can add new contacts face to face, on the web site, or from Facebook. Real-time tracking tools give you an insight into the key performance indicators of your email campaigns, which will let you improve your strategy.
Sendinblue provides you with all the required tools like email marketing, SMS marketing, and chat. It has you covered even if you are looking for additional features such as CRM, marketing automation, segmentation, and setting up the transactional email workflow.
You can create landing pages, signup forms, Facebook ads, and retargeting ads to convert more visitors into customers. It has 80,000 users in 160 countries. You can avail this tool for free of charge if you are fine with 300 emails/day. Their paid versions accompany advanced features like CRM, automation, landing pages, chat, and multi-user access.
Make your own whiteboard video quickly and affordably with Videoscribe. Here’s how it works. Just select the pictures , type text, and add music or voiceover. Sit back and relax as Videoscribe takes care of the remaining steps. It is already being used by reputed names like BBC, World Bank Group, NYC Department of Education, and The University of British Columbia.
You will get an easy-to-use drag-and-drop feature, instant access to a
library of thousands of customizable images and music, and support from
a professional team which is always ready to listen and help you out.
Aweber is a complete email marketing solution for small businesses. It has been around since 20 years and helped more than a million entrepreneurs and small businesses to boost their growth. Even techno-challenged professionals can use this tool and carry out effective email marketing.
The drag-and-drop tool allows you to create beautiful emails without any coding. It also has a wide range of pre-built templates. Aweber also allows you to automate your email marketing and send behavioral emails. Marketers can also measure the overall performance of their campaigns with powerful analytics. Start their free trial for 30 days and then switch to the paid version if it suits your needs.
Often, we leave typos and spelling mistakes in the content we write. Grammarly can come to your rescue and help you correct these errors that might tarnish your brand image.
It also has a plagiarism checker so that you can check if the content is unique or not. Basic features are available with the free version and advanced language review is available with the premium version. They provide discounts too, so keep watching their website for offers.
Do you often wonder what is the best time to tweet? Tweriod can give you the answers. It analyzes your tweets along with the tweets of your followers and informs you about the best time to tweet so that it can give you more exposure and reach.
Once you check in with Twitter on Tweriod, the tool prepares a report with regards to the amount of followers you’ve got. As soon as it is done, you will receive an email or DM. That’s how simple it is. You can either request a free analysis of your account or get one off premium analysis for as low as $5 or subscribe for the premium analysis plan for as low as $3.99.
Work more collaboratively and increase your productivity with Trello. Its boards, lists, and cards can be used to organize and prioritize your projects in a fun way. You can work with any team including your work, side project or a family function.
Trello has gained immense popularity due to its flexibility to suit the design of any team. Most importantly, you’ll be able to integrate the apps that your team is already using directly into the tool.
Filmora has several powerful editing tools which will assist you in creating awesome videos. It is suitable for individuals as well as businesses who wish to try video marketing and get more online visibility.
If you are a business, you should buy their Business plan so that you can use it for commercial purposes. The Business plan also provides access to Filmstocks Standard Library and multiple accounts feature. In case you want it for personal use only, you are better off with the individual plan.
Apart from videos, Powtoon also helps you to create awesome presentations. It is the perfect platform for tutors, individuals, and business owners alike. Powtoon has a number of drag and drop templates that can create a professional looking video for you.
This tool is not only a cheap way of creating presentations and videos, but it also makes the work fun and easy. One of the most remarkable features of this app is that you can export the video straight to YouTube without any hassle.
Unbounce allows you to create custom landing pages which will convert more leads and obtain more sales for you. Often, it so happens that your websites just don’t work. Unbounce can be of great help to build high-converting pages with an easy-to-use drag-and-drop builder and all-you-can-eat buffet of 100+ templates.