According to Forbes, SEO is ever-changing. Yet despite this, many businesses would dry up without it, and fail as their customer base slowly shrinks away to nothing. Being able to target buyer-ready search traffic, and convert that into capital is one of the biggest benefits of using up-to-date SEO techniques, and why it’s so vital to online business.
That being said, being able to use SEO correctly is more than just throwing a few keywords into an article, blog post, or onto a web page. That may have worked 20 years ago, but these days’ search engines are much more sophisticated in how they rank content. Let’s take a look at how you can use SEO to boost search traffic.
1. Make Your Site Mobile Friendly
It’s no secret that smartphones and other mobile devices have been huge in the last decade, and this means that more potential customers are searching online using these devices. That being the case, search engines like Google have now started to rank sites higher in the results if they are mobile friendly.
This is of course so that they can give people the best experience possible. If your site isn’t mobile friendly, you’re shooting yourself in the foot, and need to get it taken care of as soon as possible The sooner you do, the sooner you can get ranked higher, and get more search traffic to your website.
2. Use SEO Tools
Website builder services such as WordPress allow you to install a variety of different plugins and modules that can help you make your site better. Of course there are SEO tools that you can use as well, to help give your site the boost it needs in the search rankings.
Some tools focus on using on-page SEO techniques, making sure that you have specific keywords where they need to be, while others focus on the meta data for your site. One of the best things about these tools is that they make SEO easy, showing you exactly what to do, and where to do it.
3. SEO Audits
Even with all the latest tools and fancy SEO software for your website, you’ll likely want to have your site audited to make sure that everything is in order. An SEO audit is when someone, usually a third party, looks over your site, and sees just how it measures up. You’ll then be given an SEO score to show how you’re doing.
SEO auditing services generally give suggestions on how to make improvements as well. They aren’t going to just leave you hanging. This can be in the form of them offering to fix the problems themselves, or by referring you to an SEO firm that can do it for you. Either way, they’ll make sure you’re taken care of.
4. Using a Structured Datamap
A datamap is like navigation for your website, but for search engine “crawlers” instead of human readers. And just like how a confusing navigation structure can cause problems for humans, a messy and chaotic datamap can cause the crawlers to take longer to explore your site, and ultimately rank it lower as a result.
Search engine expert JP Sherman has stated that understanding both active and passive search engine schema is key to optimizing your datamap. In fact, it becomes important to also optimize content that already exists as well, working it into the datamap.
5. Quality is King
The days of throwing low quality, mass produced content online and striking it rich are over. Now it’s all about quality. This means that search engines like Google have been configured to seek out quality content, and give it preference in their search results.
This is actually great news as it means that more sites will begin to focus on providing the user with a quality experience, not one that’s spammy, or configured just to make a profit any way possible. This has led to a better online experience overall across the entire Internet.
However, this also means that you’ll need to take the time to really make your website shine. In some cases, this can give an advantage to individuals or companies with the resources to hire experts to polish up their site, while small businesses without these resources are stuck doing it themselves.
It isn’t the end of the world for small businesses however, as even small time bloggers have found ways to implement smart SEO techniques while keeping their site clean, easy to navigate, and their content easy to consume. This has helped to level the playing field when it comes to getting those high spots in the SERPS.
SEO is the Future
Ultimately, SEO hasn’t gone anywhere, but it has evolved significantly since its inception. Those who have kept up with the changes have been rewarded, while those who haven’t have lost traffic. The key to being successful with SEO is to always educate yourself, and be open to the changing trends.