Content creation has become a worldwide trend now due to passion, money, fame, and exposure. YouTube is one such platform that is loved by millions of online users who like to consume content online. And being a creator, it is always essential to provide the viewers the best and valuable information. However, even after providing quality content, you are not getting the right kind of exposure, then you must not be following a few essential steps.
Well! Don’t worry as I am here to share with you the Top 10 Tips to Follow For a Successful YouTube Channel. All the tips should be followed properly to get the best results. So without further ado, let’s start with the article.
1. Develop a Clear Vision
Having a YouTube channel that comes with a clear focus is actually easier to subscribe to than the ones that appear to be doing different things all the time. Hence, you should ensure that you have a strong vision in place right before you start creating good content.
You must choose something that is more interesting, valuable as well as relatable to your target audience. In fact, you might offer them several kinds of videos but remember that they must all be relevant to the viewers of your channel.
For example, if you have a channel that talks about how-to content or videos, then you can use another section to answer why to or advantages of, or compare related topics.
2. Commit to Posting to YouTube Multiple Times Per Week
As per recent research, it has been seen that YouTube channels that post more than once a week are actually performing better than the rest. In fact, they tend to get more recommended views. If possible, you must post a video to your YouTube channel three or more times per week, especially if you are just starting out and trying to build your audience base.
It is suggested to keep a regular schedule with several posts per week and it will help in increasing your channel in the YouTube algorithm. In fact, if you create a lot of content at the beginning on similar topics, it will help your channel perform better in the algorithm. Further, you can create a library of content that will let viewers watch one video after another. It will boost your watch time and will give them a reason to subscribe.
3. Write Engaging, Must-See Titles
YouTube is always about presentation. And remember that titles can make or break the entire thing when it comes to your video’s performance. Hence, you should ask yourself: Are you presenting your content as “must-see” or “meh?”
The key to craft killer titles is to grab the attention of your audience without even resorting to the clickbait headlines. In fact, people crave content that is entertaining and they likewise want to know what your video is all about from the word “go”.
I think you should always try and put your effort into thinking and writing about that engaging title that you would think will do justice to your content.
4. Begin Each Video With an Interesting Hook
Well! The question is how you hook your viewers will depend on you as well as your content. For say, if your video features a project of any kind, then try to start the video by showing the end result first. A stunning result makes people more interested to see how you achieved it. This approach is great for DIY and makeover videos. For example, hairstyle channels always begin by showing the end result before explaining how to create a hairstyle.
In fact, to your knowledge, stories are another way by which you can pique viewers’ interest. People are generally equipped for stories. Right when you start your video content with a story, people will surely want to stick around to see what actually happens in the end. Moreover, personal stories generally endear the presenter to the viewer and still offer a helpful segue to more complicated ideas.
However, you need to ensure that your opener relates directly to the subject matter. Viewers will click because they are interested and hence, they would like to hear about a subject they want to listen to in the first place.
You may have seen YouTubers create intrigue by starting with a story or fact that seems completely off-topic and then connecting it to the topic. This tactic works best when you already have a large audience that trusts you.
5. Add End Screens to Promote Your Videos, Channel, or Website
End screens are basically interactive graphics that will let you link to another video, channel, playlist, or web page, or it will let you prompt someone to subscribe to your channel.
As per the name that suggests, you can add end screens only in the last 20 seconds of your video. And that’s why you need to plan where you want the end screens to appear.
One option is to frame the subject of your video in such a way that you have room for end screens. Talking over the end screen will continue to engage the viewer.
Or you can further add a slate that has an image or a logo where you will be able to place the end screens. I think this option is quite useful and in case, you don’t want the end screen to interfere with your published content.
End screens usually work the best if the on-screen presenter is constantly talking and giving valuable information to the viewers. If you just put a screen with color or design and offer no new information, then your viewers would likely click off of the page. As long as you offer information, you will give your viewers a reason to stick around.
6. Check Out Your Competitors
Out of all the tips for starting a YouTube channel, one of the most important factors to consider is doing competitor research. You need to find out successful creators in your specific niche and spend some time on their channels. Try to read carefully their descriptions, watch their content, as well as check out who their subscribers are.
Furthermore, you must ask yourself the following questions as you browse:
- What kinds of videos seem to get the most views, likes, or comments?
- What keywords does the creator use to describe their content?
- How do they respond to negative comments?
- What tools or editing software do they use?
- How do they encourage subscriptions?
Use the answers to plan your own content. Build off of ideas that work well and avoid those that don’t.
7. Run a Contest or Giveaway
If you consider one thing that YouTube users love, then it is without a doubt giveaway. Host a YouTube contest or a giveaway as it will encourage people in order to subscribe to your channel as well as engage.
In case, you want to keep your contests simple, have people like your video, leave a comment, and subscribe to your channel to enter the contest.
Follow some of the best practices for running any social media contest:
- Make sure you’re following YouTube’s policies.
- Give away a gift that’s related to your brand: you want to attract more than just freebie-seekers.
- Get creative by incorporating user-generated content and other non-traditional entry requirements.
However, you need to be very careful with hosting frequent YouTube contests. I know you definitely want to ensure that you get the best results from your efforts, otherwise, it will be a waste of time, resources, and money.
Hence, right when you are doing one contest, wait for a while and try to look at your subscriber drop-off rate as well as engagement numbers. If you aren’t bringing in engaged subscribers, you could just be attracting people who want free prizes.
8. Give Live Streaming a Try
Live video is without a doubt one of the biggest and most valuable social media trends and it is not going anywhere anytime soon.
With apps such as Periscope, Instagram, and Facebook making it easier than ever to stream live video, there are other brands that are getting on board. Now, YouTube has been providing live videos for years but only recently has it started picking up the steam.
You can always check out some of the popular YouTube Live Videos to get an idea of how other brands or influencers are using this platform.
Some examples of how you can use YouTube Live are:
- Live tutorials
- Q&A sessions
- Product demonstrations
You should not worry about your streams not going smoothly as you thought them to go. In fact, the fun or the risk part of live video is that you will never what will happen next. The unpolished, organic nature of the live video is exactly what makes it compelling.
8. Collaborate with Other Influencers and Brands
Another very essential tip that you must do while you are wanting to grow your YouTube channel is to collaborate with other influencers and brands. Yes! This is because each collaboration will give you the right kind of exposure that you need to grow. In fact, there is a fair chance of viewers subscribing to your channel as you are working with a content creator that they already know, trust, and like.
However, you need to find the right person to collaborate with. Find out creators that share the same passion so that the video comes authentic.
9. Run a Paid YouTube Ad Campaign
If you consider marketing in general, it is becoming more of pay to play and you need to go for the paid YouTube ads to get more visibility. In that case, YouTube offers a wide range of ad formats from where you can choose one as per your needs and suitability.
- Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop.
- Overlay ads: These are semi-transparent ads that are displayed on the bottom part of a video. They’re only available on the desktop.
- Skippable and non-skippable video ads: These ads show up before, during, or after a video. Skippable ads can be skipped after five seconds, but non-skippable ads have to be watched all the way through before the viewer can watch their video.
- Bumper ads: These are basically non-skippable ads that have to be watched before the viewer can watch their video. You need to remember that they can be a maximum of six seconds.
- Sponsored cards: These are cards that get displayed within relevant videos. In fact, you will be able to use them in order to promote your services or other content.
10. Regularly Publish your YouTube Content to Social Media
There is no secret that video content crushes it on social media that too in terms of performance as well as engagement. Hence, you must be promoting your YouTube channel on a regular basis to your social followers so as to encourage them to become subscribers. And right when the video goes live, you can make a point to let your followers on Instagram, Facebook, LinkedIn, as well as Twitter know about the same.
Furthermore, you can create previews or snippets for each social platform that will again link to all your latest creations. There are several plugins that will help you to schedule your content and then further cross-promote it without having to jump from one platform to another. You must lookout for a genuine app or plugin that will help you do the same.
So these are the Top 10 Tips to Follow For a Successful YouTube Channel that you must follow to grow your YouTube channel successfully. In case, you are facing any issue with any of the methods, do let me know in the comment section below and I would be more than happy to help you out. All the methods are tried by the expert content creators and they are successfully running their YouTube channel, hence you should be able to do the same. Happy Vlogging!