Virtual reality is changing the entertainment world at a great speed. Why is this technology so popular? Well, it offers a more personalised entertainment experience, allowing users to interact with the amazing world they stumble into via fancy eye goggles. And there’s one thing we can say for sure: as VR technology continues to advance, more innovations will come up, delighting those who wish to travel to their own private world.
Many people think that virtual reality is only related to the world of gaming. However, this unique technology can do more than just help gamers save princesses in distress. VR has a lot of applications in different industries. Let’s see how the technology is transforming the entertainment industry and other industries.
Virtual Reality in Cinema and Entertainment
Virtual reality is gradually gaining popularity in the entertainment landscape and producers, engineers, and film studios are jumping on the bandwagon. According to Statista, 55% of baby boomers, 66% off Generation Xers, 67% of millennials, and 76% of Generation Zers would like to see VR TV, movies, and video content. This shows the commercial potential of VR, and we’re sure more cinema and entertainment outlets will adopt the technology as it grows less expensive over time.
The music industry is now using VR to allow people who are far from concert venues to enjoy their favourite artists, even when they can’t see them live. VR concerts give fans front row seats in concerts for a fraction of the price. Virtual reality also has the ability to bring dead artists “back to life.” Want to see Bob Marley’s One Love Peace Concert? Just put on a VR headset. Want to see the Rolling Stones or The Beatles? VR makes this possible.
VR has also been used in animated movies like Lost, the exciting movie produced by Oculus Story Studio. Several Hollywood A-list directors have embraced VR because it offers a new approach to storytelling. For example, the Mandarin Chinese version of Save Every Breath: The Dunkirk VR Experience has 3 main stories that happen on air, sea, and land.
The Automotive Industry
Virtual reality technology is now used by car manufacturers and dealers as a sales-boosting mechanism. Most automotive companies now have virtual showrooms to boost online sales. Potential customers inspect 3D cars and carefully examine the exteriors and interiors. They can even take the cars for a test drive without leaving their homes.
VR also helps car manufacturers reduce time-to-market for new cars and the costs associated with designing and assembling vehicles. And if used for training, the immersive technology can allow car brands to speed up and enhance the training process and boost their productivity.
Diagnostics in the Healthcare Industry
Virtual reality can help create better relationships between physicians and patients in both telehealth interactions and in-person visits. The technology allows doctors to thoroughly explain a diagnosis by looking at X-rays and other medical imaging directly with the patient. They can explain a medical issue in an easy-to-understand, interactive manner.
Virtual imaging provides highly accurate patient medical records because it offers a more holistic picture of medical needs to the patient and physician. Doctors can see the effect of some procedures in real-time and make better healthcare decisions.