Instagram has skyrocketed in popularity in the past few years. With over 1 billion Instagram users who browse the app every day, it has become a highly targetable and visual marketing channel for companies looking to build a loyal audience that grows along with your business.
When you create a large follower base and a solid Instagram community, it can help you gain brand loyalty, boost the overall engagement rate, and establish meaningful connections with your customers.
A community is something that your followers feel part of, sharing interests, and making deep connections and it’s so much more than just being a one-time customer or disengaged follower.
In this blog post, we will share how to grow a massive Instagram following and build an Instagram community as one of the most valuable moves a brand can make for long-term success.
Use Instagram Growth Services
As we previously mentioned, Instagram is one of the largest social media networks and an essential tool for promoting products and services. However, as there is an increasing number of active users, it can be very difficult to cut through the noise and grow your Instagram following.
As this is a very challenging and time-consuming process, many brands decide to use an Instagram growth service to help them boost their follower count and allow them to focus on creating quality Instagram content and performing day-to-day business operations.
Essentially, an effective Instagram growth service will grow the account for you, allowing you to have peace of mind and not worry about finding new followers. It uses advanced AI targeting to follow relevant Instagram profiles that are most suitable for your brand, niche, and content, while unfollowing passive IG profiles. A growth service will help you gain real followers that are genuinely interested in what you have to offer, instead of bots and random fake accounts.
Create a List of Instagram Accounts Within Your Niche Group
The first thing you should do is build a list of well-known Instagram accounts that have great engagement, preferably over 1000 comments per post. These accounts should be in the same niche as your account because their followers will most likely also follow other similar accounts and are constantly looking for new ones to follow.
If you’re a travel blogger, for instance, you should invest in other accounts that inspire people to travel, as their followers are most likely interested in this and therefore choose to follow them. If you’re an aspiring R&B artist, you should instead focus on other R&B artists who are big on social media. If you’re a streaming gamer, you should instead look for other gamers with a similar style as your own. The easy thing about this step is that you are probably already following many of the accounts you will want to use.
Go to all the accounts you started to follow and start commenting on their latest posts. Make sure the posts are made recently so that they still receive engagement. This requires hard work and dedication, but it is worthwhile.
Copying and pasting comments can feel repetitive, but you should give it a try if you’re serious about growing your Instagram profile. Over time, this will only work better and better as an Instagram account with many followers and great engagement usually attracts even more followers.
In addition to your posts, which stay permanently on your profile, you can create Stories to raise your brand’s profile, grow followers and convert more customers. The Story feature on Instagram which has an addictive design can give your followers a unique insight into your business activities, locking them into watching things they didn’t even know they wanted to.
Stories are short videos or images with an eye-catching design that remain on your profile for 24 hours – unless you choose to keep them permanently.
Because Stories disappear after 24 hours, this type of content has a higher degree of timeliness, and therefore many brands use Stories to show everything that is not visible in the pictures.
For example, it could be behind-the-scenes footage of the company that could give it some new exposure. It can also be a short presentation of your employees and how they spend their days in the office.
Now that you have received some examples of good Instagram tactics on how and what you can do on Instagram to get more traffic and followers, you can try it for yourself and see which one works for you. At the same time, we recommend that you ensure that your posts are of high quality and have good entertainment value to benefit from the traffic you get through this.