An estimated 89% of people say effective communication is vital, but only 8 out of 10 rate their business communication as average or poor, according to Project.co. On Christmas morning, a large explosion from a recreation vehicle rocked Nashville, exposing the telecommunications system’s weak points. Mayor John Cooper said the bombing that occurred on 166 Second Avenue North was an attack on infrastructure. The blast disrupted internet and phone services for days as it damaged AT&T’s central building and power backup generators.
Connection points for internet services, local wireless internet, and video in the region were also affected, causing an outage in various hospitals. Sumner Regional Medical center based in Gallatin, Tennessee, was forced to revert to manual recording as it lost access to its IT systems. Based on a report in The Wall Street Journal, the bombing highlighted top risks for companies digitizing business functions. The incident also revealed why businesses should invest in security certifications. According to Dan Bieler, Digital Strategist at Forrester Research, networks should be more secure as software replaces physical communications infrastructure. He adds these systems can be more resilient to disruptions. Below are valuable lessons CIOs (Chief Information Officers) and business owners can learn from the bombing.
Evaluate Current Infrastructure
In an email publication, the CIO of Jones Lang LaSalle Inc. Edward Wagoner said, the explosion at AT&T in Nashville creates an opportunity to evaluate backup and resiliency planning. Business owners and CIOs should commit to understanding their existing infrastructures and determine how they can improve communications. This step entails assessing the software and hardware you’re currently using to interact with employees and clients. During the process, ask yourself if you’re getting the most out of your systems, be it telephony, email, video conferencing, or messaging. If not, decide if moving to a unified communications platform is an effective solution. If you choose to change your communications systems, take time to study your data connections, servers, and Wi-Fi. You want to make sure your network can manage the new changes. Doing so will also help you make smart decisions when choosing a communication system for your business.
Build Long-Term Infrastructure
The rate at which communication technologies are evolving means business organizations must always be prepared to adapt to new systems. Regardless of the size and nature of your business, think long-term when setting up a communication system. Your infrastructure should allow you to access tools that address your current issues and respond well to changes you might face in the future. Chances are you need a unified communication platform with call management features your team can use every day as your business expands. For this reason, consider investing in business phone systems that allow CRM integrations, call forwarding, click-to-dial functionality, and call recording. Also, choose a channel that integrates with smartphones and enables easy access to the cloud. That way, employees can log into their tools even when they cannot use office devices. In addition to increasing productivity, using flexible communication tools can save you tons of money.
Pick The Right Communication System Provider
Finding a communication system provider who guarantees excellent customer service is critical if you want to streamline interactions within your organization. Therefore, look for a vendor capable of building a system that fits your business tech infrastructure. The system should also have flexible integration options. That way, you don’t have to invest in new tools when your venture expands. Before signing a contract, make sure your potential service provider values innovation, has a track record of success, and excellent uptime.
Maintaining effective communication is key to business growth and success. That’s why, investing in frictionless infrastructure that supports email, telephony, video conferencing, and instant messaging should be a top priority. Most importantly, aim to work with a reputable communication system provider to avoid downtime and unwanted expenses.