2021 Trends in Internal Corporate Communications

Corporate Communications

Successful teamwork is based on synergy where employees multiply everyone’s contributions. For this purpose, modern corporations and companies need to build effective and clear communications between employees. Up to a certain stage, the system of connections is built naturally. People communicate, exchange news and plans, ask colleagues for help. But as the team grows, it becomes necessary to take control of internal communications.

Focusing on Trends

To achieve synergy and increase the effectiveness of the team, communication must be systematized. Each employee should know what is happening in the team, what goals the company is striving for, and how they can help in achieving them. Understanding the general concept of internal communications, you can move on to the main questions: what trends are relevant now and how to use them in practice.

1. Organization of Digital Workplace

The concept of a digital workplace assumes that the business creates the necessary conditions in which an employee can work fully and efficiently from anywhere. This approach is especially relevant for those companies that allow employees to work remotely or whose team is located in different cities. The digital workplace is formed from several tools: from emailing clients and messengers to effective utilities able to convert EML to MSG or another format. This toolkit should also include cloud storage and collaboration services (for example, G Suite).

2. Course on Mobile

Smartphones are becoming more functional, the quality of the mobile Internet is also improving. People are increasingly using phones for work. Experts advise building communication within the company in such a way so that it is convenient for employees to respond from their smartphones. In this context, corporate messengers will be very useful. For example, Slack, Facebook, or WhatsApp can be used to communicate about current tasks. But if we are talking about a large team that already needs complex work on internal communications, it is still worth looking at more specialized tools.

3. Balance Between Digital and Personal Communication

Digital tools are useful, but you should combine them with face-to-face communication if possible. For example, you can organize short daily meetings in the form of standups. Team members talk about the results and share their plans for today.

4. Intranet: Corporate Social Networks

Another trend is the intranet, that is, corporate social networks. Large brands can afford to develop their social networks. Corporate portals are useful for large companies that would like to set up communication between different departments. The well-known solutions include SAP Enterprise Portal, WebSphere Portal, Oracle WebCenter Portal, etc.

In Conclusion

Internal communication is one of the most underestimated processes. If they are not controlled, employees will not understand the company’s priorities. Besides, a person may have the feeling that he or she is completely alone and there is nobody to ask for help. On the other hand, properly managed communication within the company will assist the CEO to use 100% of team potential and make the working process comfortable.

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