digital marketing

How to optimize WordPress website without using plugins

As far as it is seen that there are tons and tons of cases that has shown the advantages of a website that is quick as a blink of the eye. In this context focusing on what could be the measures taken for making a website faster. While on the other hand let us all have a look whether that could be done without the support of plugins. As the Pace at which a website loads or opens up decides the probable success factors of the website or business. In an article, Amazon stated that they successfully were able to speed up their site every 100 millisecond. This is the reason why it stands to be the most reliable e-commerce website on a global scale.

Contemporary Scenarios

But before that let us first understand what does the statement “how fast is fast” mean. Making a website faster, quicker and snappy is a tiring whereas an everlasting process. As we all know in all aspects of whether real life or virtual realm, there has been a dire need of improvement. There’s always room for improvement. So how can we make sure that the website is fast for the time being until any need of optimizing the site for speed improvement arises? There is a tool which is also known as WhichLoadsFaster which will help in determining the website’s loading speed. It compares the user website to all the peak competitors in the line hence getting an accurate view of how perfect a website should be crafted or have been crafted in order to get to the particular competitor’s mark. A user needs to be faster of all that goes without saying.

Understanding the speed of web page loading

Other way to get around is following the mentioned rule of the thumb (principles)

  1. Less than a second : Perfect
  2. Between 1 to 3 second : Above average
  3. Between 3 to 7 second : Average
  4. More than 7 seconds : Poor

That is the simplest way of acknowledging the website’s speed

 

Recent Scenario

These standards are composed at the root of the research which indicates that almost 47% of the masses anticipate a website to open up in less than 2 seconds. While on the other hand the remaining people which accounts to be the 53% will stop themselves letting them to land on the page which takes above an average of 3 seconds to load up a site page.

Some time back there was a website named Venture Harbor which had the page loading speed of somewhere around 1.61 seconds. That seems to be super-fast isn’t it? But it is not so, there is always room for improvement, betterment and advancement. The mentioned homepage was able to generate 60+ requests which accounted to be at least 3 MB. The number or size is large which it causes generation of JavaScript files from those plugins which was sparingly used ever.

Getting Started

Below mentioned are some of the most accurate methods of getting the website optimized. On the other hand enabling the site to load up faster. Also these methods are able to minimize both page loading speed as well as the size of the site. Talking about the precision of the methods it can at least make a mere difference of 580+ms. this can bring down the price to almost one third. And this all done at a price of no compromising with the visual appearance quality of the website.

So let’s get started with how the website could be optimized in order to increase the speed of the site

#1. Employ a Content Delivery Network

Media files flocking on a CDN which is better known as content delivery network. Also considered as one of the most accurate methods to boost the pace of the website. Therefore making an impact of up to more than 60% bandwidth and bisect the number of request which is channelled or generated on the website. Content Delivery Network functions by entertaining the files throughout the stupendous expanse of countless servers all around the globe.

Whenever a visitor uses a server to reach a site, it is like a person who requests the site receives information from the nearest server. Besides the downloaded files which pertain information are those servers which fall nearer to the person. The possible reason for this is that the bandwidth is spread on a vast expanse which comprises of multiple servers. On the brighter side it reduces the pressure on any single server and safeguards the websites from traffic and DDoS attacks.

 

#2. Utilize the WordPress Engine

While researching the guide to the ideal web flocking/hosting. It is supposed to configure the Turnaround Time (TAT) for a span of various organizations that entertains the web servers. It is supposed to be done by creating a simple account, getting it on the air (uploaded) as a blank template of WordPress website with alike theme. After that a user can employ a server that keeps an eye on to calculate the Turnaround Time (TAT) within a range of 5 minutes.

Bringing about a change or alteration in the web hosts is something which cannot be done in an hour or so. However it carries the capacity to create a stupendous effect as compared to all of the configurations. If in a scenario where the optimized site is slow to load up or of low standard, the visitors normally drift away.

 

#3. Employing a caching tool

The user just in case has been using WordPress one of the fastest and most convenient method to chop down the page loading duration is to get yourself a cache clearing mechanism which is efficient in functioning. For instance WordPress Total Cache or WordPress Super Cache. In any scenario if an individual has employed the WordPress engine an individual can omit getting to this point as using an internally fitted cache mechanism. The above tools are of course liberate and can be downloaded which is efficient well enough to get it done. Besides the fact of their respective name these tools are capable of doing a whole lot more than what a browser is capable to do. However the user can do a whole lot more than what has been mentioned already in any case as it comes in-built.

#4. Include expires headers to take advantage of browser caching

To avoid using any plugin for the optimizing of the website it is strongly recommended that a user should include expires headers so that the browsers caching is done efficiently while increasing the page loading speed. Expires headers are an indication of the browser whether it can demand a predefined file from the server of the web or either it can get a higher version  of a page right from the cache of the browser. However this can only be applicable if a user holds a standard version of the website page for the visitors who have landed on their website or web page already.

Expires headers pace up the site in 2 ways. Initially they minimize the requirement of the users to download the very same file from the server of the site more than once The second method is that it minimizes the count of HTTP requests that is demanded to be finalize also speeding up more than what time is required it needs to load up the page. Including the Expires headers is extremely convenient.

#5. Squeeze the images with WordPress

A WordPress user needs to install the WP smush it tool in order to mechanically squeeze the images. Hence substantially reducing the image size on the other hand not losing the quality of the webpage visuals. Another best thing about it that it runs in the background every single time an image is uploaded. A WordPress user can also make it work classically on every image ever uploaded to the media library.

#6. Clearing up the Database

Considered as one of the biggest drawbacks when working with WordPress is that the database gets messed up rapidly as a reason of the frequent saving of drafts, deactivated plugins and post revisions and so on. The WordPress Optimize is an incredible tool which comes preinstalled which religiously gets rid of all the not so much needed stuff as jumbling up of such stuff makes it slower even more.

#7. Contract the website with GZip

GZip can be explained as a sophisticated manner of squeezing or compacting the websites files in order to save the bandwidth and pace up the loading time of a web page. GZip runs efficiently by compacting the files right into a simple zip file. As we all know that compressing something into a zip file substantially reduces the size of the file. This acts as a catalyst to speed up the page as size of the files on the webpage has been reduced, so the page loads up a bit more quickly. This way of conveying content from the server is anytime as compared to any method is far better and effective which does not kills a lot of time.

#8. Get all the broken links chained up

These broken links are not only responsible to create a strain on the website bandwidth also it is one of those methods which ensure 100% result to the user. It was seen in a scenario wherein it was seen more than a 100 thousand errors indicated on the GWT better known as Google Webmaster Tools. After chaining of all these links the average webpage visited on every individual rise from 1.4 to 1.80 pages per visit and it was seen that there was an observable fall in the bounce rate. For any reason if the website is not copying up well enough for any reason, the first thing an individual should do is that to get the broken links all patched up together. Hence it creates an observable impact on the website speed. A website user to identify the broken links need efficient tools like

  1. Ahrefs
  2. Screaming Frog of SEO spider
  3. GWT better known as Google Webmaster Tools (crawler errors tab)

The reason behind suggesting three of these tools is that every one of them if sufficient in performing. One tool in any given scenario somehow works better than the other. Having a comparably better impact than the other tools

#9. Minimizing the redirect numbers

While the well famed 301 redirect are most preferred to 404 errors which is better known as broken links. As the broken links are perfect as they slow down the duration which it takes for the browser to get in touch with the ideal version of the webpage. The Screaming Frog is considered as the most precise mechanism for highlighting 301 redirect. A user is sure to prefer using a Personal computer but the user needs to take into consideration which is a precise mechanism for website data crawled over a period of time.

#10. Reduce the Round Trip Times

Round trip time can be explained as the duration for the client to convey a request and the server to revert. It’s largely impacted by large number of things, but initially is affected by the quantity of requests which are being conveyed. Pingdom is the most probable factor which may substantially reduce the round trip time. To minimize the request prefer using the CSS sprites to declare lesser images, minimize and compile the JavaScript and CSS files and no need to need anything else. This is one of the biggest advantages which comes on any website which is created on a WordPress platform, it is that it does not need any plugins in most cases to speed up the website on not some handful webpages but for most of them it is applicable.

Conclusion

With the recent study which indicated that the mobile browsing is going to take over the desktop browsing in short period of time. To be precise not more than a year is required for the mobile browsing to get over the computer browsing. The mobile internet users have a short attention span. They spend no more than a couple of seconds. Hence the mobile website visitors do not wish to spend more than an average of 3 seconds to 8 seconds.

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